Why Kindness Matters
Kindness isn’t just good — it’s transformative. Behavioral scientists have shown that receiving or observing kindness creates a ripple effect, inspiring people to act more generously themselves.
When individuals perform or witness acts of kindness, regions of the brain associated with reward and empathy activate.
The effects extend beyond the movement.
The Power of Anonymous Giving
Anonymous kindness is uniquely powerful. The mystery of “who cared enough to do this?” reminds us that goodness exists simply because people choose it, not for recognition, but because it’s right.