Our Mission

At its core, our mission is simple but profound: to cultivate a regenerative culture of compassion through anonymous benevolence.

We uplift those who quietly and consistently serve others, igniting a ripple effect of generosity that spreads empathy, strengthens community bonds, and reduces tension. By celebrating kindness, we inspire more of it.

Our Story

Kindness Counts was founded in 2025 to counteract the tension and disconnect fragmenting communities across Texas. We envision a movement that reminds us of our shared humanity in a time of division through the simplest, most powerful force — kindness.

We believe that ordinary people are doing extraordinary things every day. They deserve to feel valued, supported, and seen.

Why Anonymous?

Anonymous giving is the purest form of kindness. It frees recipients from the burden of repayment, creating space for dignity, autonomy, and healing. When someone receives unexpected kindness from someone they cannot thank, it transforms not only how they feel, but how they act — and that transformation changes communities.